CONTACT
-
Department of Management and Business Innovation
718-960-8298
Carman Hall, Room 377Office Hours
Monday through Thursday: 9:00 a.m. - 1:00 p.m.
Admissions: Undergraduate
Email
718-960-8713
Old Gym Building, Room 102A (Exterior Entrance)Office Hours
Mon/Wed/Thurs: 9:00 AM to 5:00 PM
Tue: 9:00 AM to 6:00 PM
Fri: 9:00 AM to 2:00 PM
RELATED LINKS
Bachelor of Business Administration (BBA):
Marketing
Total Credits: 122
About the Program
The BBA program equips students with the necessary managerial skills to function in today’s rapidly changing business environment. The career infused degree map allows students to commit to their career exploration by aligning coursework with career readiness milestones.
Degree Map
Freshman
1st Semester Courses
Credits
| 3 | ENG 111 - English Composition I |
| 3 | ECO 166 - Introduction of Macroeconomics |
| 3 | MAT 126 - Quantitative Reasoning |
| 3 | Flexible Core - World Cultures Global Issues |
| 3 | LEH 250- First-year Seminar |
| 15 | Total Credits for semester |
1st Semester Career-Readiness Checklist
- Activate your Handshake account with CEDC to begin exploring career resources and opportunities available through your college’s career center.
- Create a resume to begin documenting your achievements. Review samples for your major on Handshake Document Library
- Join the Marketing Club to start building your network and developing soft skills.
2nd Semester Courses
Credits
| 3 | ENG 121 - English Composition II |
| 3 | Flexible Core U.S. Experience in Its Diversity |
| 4 | MAT 132 - Introduction to Statistic OR MAT 171 - Elements of Precalculus OR MAT 172 - Precalculus OR MAT 174 - Elements of Calculus OR MAT 175 - Calculus 1 |
| 3 | Flexible Core Creative Expression |
| 3 | ECO 167 - Introduction to Microeconomics |
| 16 | Total Credits |
2nd Semester Career-Readiness Checklist
- Create a LinkedIn account to establish your professional presence online.
- Explore career paths in Marketing, and take the Focus 2 Career Assessment. Code: Lightning
- Begin exploring early pipeline programs like America Needs You (ANY), CUNY Career Launch & Spring Forward.
- Create a draft cover letter you can use to apply to internships and pipeline programs.
Sophomore
1st Semester Courses
Credits
| 3 | General Education Foreign Language Option |
| 3 | Flexible Core Scientific World |
| 3 | ACC 171 - Principles of Accounting I |
| 3 | BBA 204 - Principles of Management |
| 3 | ECO 302 - Economic and Business Statistics |
| 1 | CED 201: Business Career Exploration: Self-Assessment, Discovery and Preparation |
| 16 | Total Credits |
1st Semester Career-Readiness Checklist
- Take ‘Keys to Successful Networking’, and develop a network of contacts through LinkedIn and Lehman Alumnus.
- Identify a Mentor with whom you can check-in periodically (The City Tutors, Streetwise Partners, SEO, and iMentor).
- Update your resume with any new achievements.
2nd Semester Courses
Credits
| 3 | General Education Foreign Language Option |
| 3 | Required Core Life and Physical Sciences |
| 3 | ACC 272 - Principles pf Accounting II |
| 3 | ENW 300 - Business Writing |
| 3 | BBA 400 - Business Analytics |
| 15 | Total Credits |
2nd Semester Career-Readiness Checklist
- Attend an interview workshop to learn the fundamentals of interviewing for Marketing roles.
- Participate in informational interviews and site visits to learn about key Marketing Functions.
- Identify skills/certificates outside of the classroom (LinkedIn Learning, Coursera, CUNY Upskilling, CAMS) to complete.
- Join a student professional organization (American Marketing Association, Association of National Advertisers ALPFA) to deepen your engagement in Marketing.
Junior
1st Semester Courses
Credits
| 3 | BBA 332 - Marketing Management |
| 3 | BBA 207- Principles of Finance |
| 3 | LEH 352 or 353 or 354 or 355 (must have earned 45 credits or declared your major) |
| 3 | Minor or Certificate Course I |
| 3 | Elective |
| 15 | Total Credits |
1st Semester Career-Readiness Checklist
- Apply for internships that provide hands-on experience in Marketing.
- Prepare for interviews in Marketing by completing a Mock Interview with your Career Specialist.
- Research graduate school or certifications if considering further education.
- Take FREE instructor-led MS Office Workshops. Lehman IT Center offers all levels of MS Word, Excel, PowerPoint, Outlook, SharePoint, etc.
- Attend career fairs, conferences, and seminars focusing on marketing-related topics.
2nd Semester Courses
Credits
| 3 | LEH 352 or 353 or 354 or 355 |
| 3 | Flexible Core - Any Area |
| 3 | BBA 367 - Consumer Behavior |
| 1 | CED 301 - Business Career Goals, Networking and Strategies |
| 3 | Minor or Certificate Course II |
| 3 | Minor or Certificate Course III |
| 16 | Total Credits |
2nd Semester Career-Readiness Checklist
- Take leadership roles in the club or professional association you belong to.
- Engage in LEAP on Suitable and other Experimental Learning Opportunities to explore career paths & develop practical skills in marketing.
- Work in at least one Marketing internship position by the end of the summer, after your Junior year.
- Engage with career guidance, networking, and hiring events on Handshake and Forage to deepen your understanding of your career path.
Senior
1st Semester Courses
Credits
| 3 | BBA 407 - Strategic Management |
| 3 | BBA 467 - Marketing Research |
| 3 | Minor or Certificate Course IV |
| 3 | Elective |
| 3 | Elective |
| 15 | Total Credits |
1st Semester Career-Readiness Checklist
- Meet with your Career Specialist for job search preparation. Finalize your professional resume, cover letter, and prepare for interviews.
- Use LinkedIn to let your contacts know you are looking for employment.
- If applicable, complete the process for applying to graduate school.
- Apply for career related roles. Record your progress and remember to follow-up on your applications.
2nd Semester Courses
Credits
| 3 | PHI 330 - Business Ethics |
| 3 | Elective |
| 3 | Elective |
| 3 | Elective |
| 3 | Elective |
| 15 | Total Credits |
2nd Semester Career-Readiness Checklist
- Attend marketing networking events, Spring Career & Internship Fair, alumni panel, and industry events to connect with recruiters.
- Continue to apply for career-related roles on Handshake and targeted resources provided by your Career Specialist.
- If appropriate, complete the process of applying to graduate school.
- Practice your interview skills with your Career Specialist.
- Complete the Cap and Gown Survey on CUNYFirst
CONTACT
-
Department of Management and Business Innovation
718-960-8298
Carman Hall, Room 377Office Hours
Monday through Thursday: 9:00 a.m. - 1:00 p.m.
Admissions: Undergraduate
Email
718-960-8713
Old Gym Building, Room 102A (Exterior Entrance)Office Hours
Mon/Wed/Thurs: 9:00 AM to 5:00 PM
Tue: 9:00 AM to 6:00 PM
Fri: 9:00 AM to 2:00 PM - See all contacts
