Lehman College’s Digital Marketing Classes in the Bronx will help you learn the fundamentals of the digital marketing toolbox or brush up on your existing skills. Advance your knowledge of digital marketing while adding to your skills with practical, hands-on classes. Our digital marketing professionals can help you learn to market a new or existing business. 

PROGRAM COURSES

1. Digital Marketing Tools & Content
2. Social Media in Action
3. Search Engine Optimization (SEO) for Websites
4. Special Topics: Generative AI in Digital Marketing

PREREQUISITES

• HS diploma or equivalency.
• Program is taught 100% live online. Computer skills are required.

CERTIFICATE

In order to receive a program certificate, you must successfully complete all required program courses listed with a grade C or better. To request a program certificate, please send an email to ce@lehman.cuny.edu with “Certificate Request” on the subject line.

COURSES

Digital Marketing Tools & Content

A Powerful Combination: Learn software, platforms, and apps that marketers use to achieve their goals online. These tools can help with tasks like social media management, content creation, email marketing, and advertising.

DSB10 / 6 sessions / 15 hours / Online

Social Media in Action

Explore different social media platforms and their diverse audiences. Learn how to develop a social media marketing campaign to increase exposure and revenue for businesses. Includes hands-on activities using social media marketing strategies and tools. Prerequisite: Digital Marketing Tools and Content or equivalent experience.

DSB20 / 6 sessions / 15 hours / Online

Search Engine Optimization (SEO) for Websites

SEO Essentials maximize the Google search engine to find the information you want and help the public find your webpage. Master keyword research and unlock the secrets to higher search engine rankings. Prerequisite: Digital Marketing Tools and Content or  Equivalent experience.

DSB30 / 3 sessions / 7.5 hours / Online

Special Topics: Generative AI in Digital Marketing

Leverage Artificial Intelligence’s (AI) marketing power! Design targeted campaigns, automate tasks, personalize communication, and optimize performance in real-time. Master AI marketing & watch results soar. Prerequisite: Digital Marketing Tools and Content or Equivalent experience.

DSB40 / 3 sessions / 7.5 hours / Online

COORDINATOR

SCHEDULE AND REGISTRATION

For COURSE SCHEDULES or to REGISTER click this link.

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