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Lehman College

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BBA 467: Marketing Research.

3 hours, 3 credits. A practical approach to the study of research principles and procedures as an important tool of consumer and industrial marketing decisions. Qualitative as well as quantitative techniques are stressed, and these methods are aligned with the planning, operation, and controlling aspects of marketing management. PREREQ: BBA 303 and BBA 332.

Last modified: 7/30/2015